For the longest time, I’ve seen applicants with an objective section that is so plain and boring. Such weak openings to resumes often cost these applicants the battle for the positions.
Usually, a generic objective goes something like:
To be a part of a company where I can learn new things and improve as a person
Not really helpful. It doesn’t really tell anything about them and what they can offer the company. Mind you that companies are more interested in what talents, skills, and experience you can bring to them, not what they can do for you.
Here’s an example of a specific objective:
A marketing associate position in the consumer goods enterprise where market strategy and qualitative and quantitative market research are required
It follows this very simple formula:
A [position/job title] in [industry of target company] where [skill 1] and [skill 2] are required
This formula immediately presents you as the best fit for their needs – the specific position they have open, their specific industry, with the key skills that they require.
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